Our Industry Insights
April 2026
17% of Emerging Managers Use Video. Here’s What the Other 83% Are Leaving on the Table.
We analyzed 197 Emerging Managers across their websites, LinkedIn, and other marketing channels. Video adoption is still limited, which means many firms are missing an easy opportunity to stand out. We explain why video matters in private equity, and how to get started.
April 2026
Will LPs See You (or Your Competitors) First? Emerging Manager LinkedIn Rankings
LPs, sellers, and advisors form an opinion about you based on your LinkedIn and other marketing channels. We ranked Emerging Managers by follower count to see who shows up. Inside: who’s top of mind, who isn’t, and a few quick ways to level up your LinkedIn presence.
March 2026
Your Competitors Are Winning Deals on LinkedIn. Are You?
The gap between firms that invest in digital and those that don’t is widening. Learn how you can use digital marketing to stay top of mind and turn visibility into opportunities.
March 2026
Pre-Production Guide for PE Firms: What to Do Before a Video Shoot
After producing 400+ videos for private equity firms and portfolio companies, one pattern is clear: the success of a shoot is determined long before anyone says "action." Budgets matter. Equipment matters. But preparation matters more.
December 2025
How Jon Gray And Graham Weaver Win in PE Marketing — And What Your Firm Can Learn
Learn how Jon Gray (Blackstone) and Graham Weaver (Alpine Investors) turned authentic personal brands into strategic advantages for their firms.
October 2025
We Looked at 600 Independent Sponsor Websites. Only 76 Were Baller Status.
We ranked 600 Independent Sponsor websites, from Baller to Plain Vanilla to OMG, I Need Help. Along the way, we uncovered the most common design flaws, messaging gaps, and missed opportunities that firms can turn into marketing advantages.
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