Start with a website video.
A 90-second founder introduction: who you are, what you invest in, why.
Trusted by private equity firms across fundraising, portfolio growth, and investor communications.
VIDEO STRATEGY
You Don't Need a Library on Day One. You Need One Video.
Keep it going with one video a month.
A market observation, a portfolio note, a question you keep getting from LPs. 60–90 seconds, said clearly.
Pull from what you have.
A fund update call, a conference panel, a pitch recording. We'll cut a clean clip to get you live, then build original videos from there.
Our Process
We Make Video Simple
Clear messaging, thoughtful interview questions, and a plan built around your goals.
We coach your team, coordinate logistics, and make everyone comfortable on camera.
Efficient shoot days that respect your team's time.
We own the editing process from first cut to final delivery.
Content that's ready to use across your website, LinkedIn, fundraising, and investor communications.
CASE STUDY
Pacific Avenue × Pick Your Part
AGM Portfolio Spotlight
Pacific Avenue Capital Partners partnered with 51 Labs to create an AGM video showcasing the first 90 days of Pick Your Part following its carve-out from LKQ.
The goal: turn a complex operational story into a clear, engaging narrative for LPs
The goal: turn a complex operational story into a clear, engaging narrative for LPs
Story development and messaging
Executive interviews and on-site production
Operational b-roll across facilities
AGM video plus social and website cutdowns
The result
A concise, story-driven portfolio spotlight that helped LPs quickly understand the opportunity, execution, and progress. A reusable asset beyond the AGM.
“We’re really happy with how the video came together. It worked great for the AGM, and we’ll definitely be doing a few more of these each year.”
Chris Sznewajs
Managing Partner & Founder at Pacific Avenue Capital Partners
Why 51 Labs
We Speak
Your Language
Most production companies know cameras. We know:
Why a Fund II video needs a different story than a Fund I video
What can go on camera before a deal is announced and what can't
What LPs are evaluating in the first 90 seconds of a founder video
The difference between a value-creation story and a sales pitch
What a portfolio spotlight needs to say when a company is heading toward exit
What the SEC Marketing Rule means for testimonials
How to brief a subject without scripting them
We don't spend your shoot day getting up to speed on your industry.
GET STARTED
Your Firm Story Deserves More Than Another Slide Deck.
A 15-minute strategy call to explore your goals and where video can make the biggest impact. No commitment.
Schedule A Meeting With Us
FREQUENTLY ASKED QUESTIONS
Our Approach to PE Video Marketing
A 90-second founder introduction for your website: who you are, what you invest in, why. One clear video beats a five-video plan that never gets made.
Yes, especially at your size. Only 17% of the Emerging Managers we studied use video at all. Smaller and newer firms have more to gain from standing out and less competition doing it.
Portfolio highlights, used between segments. LPs sit through a lot of slides in one day. A short video re-energizes the room and gives LPs a clearer picture of a company than a slide can.
Yes. A well-made portfolio spotlight can support a banker’s CIM later, especially if the company is a strong candidate for exit. Worth planning for at the time of filming, not after.
Yes, that’s the intent from the start. One shoot is built to produce content for several places, not a single video for a single use.
We prep people with themes, not scripts. Knowing roughly what you’ll be asked ahead of time is usually enough to speak clearly and confidently.
We handle it end to end: strategy, production, and edit. You don’t need your own crew or equipment.