Trust is everything in fundraising. Sellers and LPs won’t work with you if they:
- have never heard of you
- don’t remember you
- don’t trust you
And who’s more memorable: the firm with generic team photos, or the one with videos that leave a lasting impression?
Why video matters in the finance industry
LPs and sellers want to see who they’re trusting. Video makes that possible.
- Puts a face to your firm. In an industry built on relationships and reputation, showing up on screen helps humanize your team.
- Captures your brand’s voice and personality. Your tone, pace, and delivery say as much as your words. Whether your firm is buttoned-up and analytical or approachable and founder-friendly, video brings your firm’s personality to life in a way static content can’t.
- Builds credibility and authenticity. Seeing real team members speak on camera builds trust faster than any PDF ever could. It signals transparency, confidence, and a willingness to show up.
- Connects with your audience on a deeper level. Video helps LPs and sellers feel like they already know you before the first meeting.
- Tells your story in a way they’ll actually remember. Because no one ever said, “Wow, I really connected with that bullet point.”
Less than 20% of DealMAX 2025 attendees feature video on their websites
Video builds trust faster than photos and “About Us” blurbs. Yet, out of 284 capital providers attending DealMAX 2025, only 56 have video on their websites. For some, it’s buried so deep, no one’s finding it without serious digging. Below is the full list of PE firms with and without video.
What kinds of videos should you start with?
- Firm overview: who you are & why you’re different
- Case studies on how you grow companies
- Portfolio companies highlights
- Team bios
- Team culture
Once created, your video content can work everywhere: website, LP decks, deal emails, recruiting.
Learn how each type of video can support your firm’s marketing goals: How to Use Video To Boost Visibility and Build Trust in Private Equity
“But video is hard…”
Not really.
You don’t need to be a natural on camera. You don’t need a scriptwriter, makeup artist, or three months of preparation. You just need someone who knows how to make you feel comfortable and ask the right questions to bring out your story.
That’s what we do.
Book a quick call and let’s walk through your video marketing strategy together—what’s working, what’s missing, and how to fill the gaps.
