Plexus Capital, founded in 2005, is a flexible capital partner that provides growth capital, recapitalizations, buyouts, and acquisition financing to middle-market businesses. Plexus focuses on partnering with strong management teams across various industries to support business growth and transitions and has over 90 active portfolio companies.
51 Labs initially partnered with Plexus Capital to produce high-creative videos such as a firm overview, team culture, and founding story videos. The success of this content earned 51 Labs an ongoing relationship with Plexus and many key individuals across the firm.
In 2021, Plexus Capital initiated a project with 51 Labs to enhance its market presence and stakeholder engagement. The first phase focused on producing powerful video content to effectively communicate Plexus’ core values, culture, and successes. In 2022, the project shifted to supporting Plexus’ Annual General Meeting (AGM). That same year, a targeted LinkedIn strategy was also implemented, which continued through 2023 and 2024 to build Plexus’ professional network and industry influence.
From 2023 to 2024, the project expanded to provide ongoing support to Plexus’ operating partners, enhancing their strategic effectiveness and communication. This integrated approach led to significant improvements in Plexus’ market visibility and engagement. The initial video content laid a strong foundation, while the AGM and LinkedIn efforts further solidified the firm’s position and expanded its reach.
