Regardless of format—long or short—video marketing generates engagement across all social media platforms. From our experience with 70+ projects, here’s what we’ve seen for PE firms:
Higher brand awareness: Video content allows firms to humanize their brand. This brand transparency builds trust with potential investors and connects better with the audience.
Higher visibility: LinkedIn’s algorithm often prioritizes video content in users’ feeds, leading to greater visibility.
Increased engagement: Video content consistently outperforms text-based content and conveys information in a dynamic way.
Videos can and should also be used during your Annual General Meetings (AGMs). It helps LPs visualize what your portfolio companies do before they are presented with more in-depth financial performance and other data.
What kind of videos should a PE firm produce?
- Founding story: Showcase who you are and the journey that led to where you are today. Capture detailed clips and anecdotes that best illustrate your firm’s story and give it a personal touch. Going to meet with an LP? A founding story can be helpful if you find yourself telling the story over and over again. Send LPs this video ahead of your meeting to truly show who you are as a firm.
- Portco case study: Offer prospective investors insight into a successful partnership and the value they can expect. Who was involved? What made it so successful? Everyone enjoys a good success story. Take your LPs behind the scenes of your latest victory. Case studies are great to share at AGMs to recap your partnerships.
- Team bio: Shine a spotlight on your firm’s partners and key members through quick introductions. Showcase their backgrounds, experiences, and contributions to the team with engaging video profiles. Your team members are your most valuable assets, let others get to know them.
- Core values: Articulate the core values woven throughout your firm’s culture. Demonstrate what drives your team and its success in the market. Sharing your “why“ not only helps your firm share its vision with potential investors, but also communicates what sets you apart.
- Personal: Add a personal touch, humanize your brand, and differentiate your firm from the competition in the eyes of sellers and LPs. Personal videos are a universal crowd pleaser. These videos can center around company-related stories, how people meet, or an anecdote that brings personality to the company.
