Tiptree Advisors is a diverse-led asset manager with over $1.5B in AUM. Formed in 2019 by Mark Black in partnership with Tiptree Inc. (TIPT), Tiptree Advisors’ investment focus is on High Yield, Investment Grade, Structured Credit, Public Equities, and Direct Investments. Tiptree has four diverse investment strategies: US Credit, EU Credit, Coherence L/S Credit, and Direct Investments. Tiptree Advisors is based in New York, NY, and London, UK.
Tiptree Advisors initially reached out to 51 Labs for a LinkedIn refresh, strategy, and content execution. The project has since expanded to include a full rebrand, website refresh, SEO, and the creation of essential marketing and sales collateral.
In 2021, we revamped and leveraged Tiptree Advisors’ LinkedIn as a platform for engagement, we executed a strategy that bolstered Tiptree’s thought leadership and fostered valuable industry connections.
We once again partnered with Tiptree Advisors in 2024 to spearhead a comprehensive digital transformation. Beginning with a strategic rebrand, we crafted an identity that aligned with Tiptree’s vision, values, and direction. A redesigned website followed, optimizing user experience and enhancing visual appeal. We simultaneously implemented an effective SEO strategy that fulfilled the client’s specific requests.
This integrated approach was complemented by developing impactful marketing and sales collateral, such as an investor deck, fact sheets, etc. Thus empowering Tiptree with assets to effectively communicate their value proposition to potential investors.
The results have been transformative: heightened brand awareness, increased website traffic, and expanded professional networks have translated into tangible business growth for Tiptree Advisors.
