To kick off their transition from an independent sponsor to a funded private equity firm, IMB Partners attended a conference at which they were allowed a 10 minute video to pitch their firm to potential investors. 51 Labs put together a comprehensive video detailing not only the facts, figures, and returns that would bring limited partners to invest, but more importantly the emotional why and story of the firm. The 51 Labs + IMB Partners video went on to be awarded 1st Place at the convention and helped lay the foundation for this soon-to-be Fund I private equity firm.
Based in NYC, Peyton is an ex-Texan with a background in creative technology, brand strategy, and customer service. Prior to 51 Labs, she was a design assistant to a Brooklyn based textile artist and a founding employee of a tech startup. In her free time, she enjoys going to art museums, listening to podcasts, and watching The Golden Girls with her cat.
Mason has been with 51 Labs since June 2021 as a Marketing Associate. Born and raised in an entrepreneurial family, Mason knows the hard work and dedication it takes for a business to succeed. If he’s not in the office, you can probably find him on a hiking trail, at a brewery, or at an Atlanta Braves baseball game.
Charlie has been with 51 Labs since the summer of 2020, when he initially joined as a Creative Strategist. Proud holder of the unofficial title: “Most Convoluted Path to M&A Marketing”. Native Texan, Bachelors of Music in Music Theatre from Baldwin Wallace University, certified WSET-2 wine scholar, composer and performer.